The moment
Oberlin sat in the path of totality for the April 2024 solar eclipse. Thousands of students, faculty, and residents stepped outside to watch the sky together.
Work02Oberlin CollegeApril 2024
Social coverage of Oberlin’s day in the path of totality.
I helped pitch the OCLIPSE name and finalized the social strategy with the director of social strategy. I coordinated content, wrote and published most of the posts, led real-time coverage on location, and helped select photos for the recaps.
- Social strategy
- Copywriting
- Live coverage
- Publishing
The problem
The coverage needed to explain the eclipse before it happened, then show how campus and town experienced it together.
How we approached the coverage
Before totality
I helped plan the social coverage, wrote copy for an expert-led video, and prepared an archival photo montage.
On location
I led real-time social coverage and coordinated content as the eclipse unfolded.
The recap
I helped select photographs of the people and gatherings across campus and town for the photo wrap-ups.
Results
- impressions on the campaign carousel
Slate also reported from Oberlin that day. Our team did not pitch the story.
Why it matters
I worked on the campaign before, during, and after eclipse day, from planning with the director of social strategy to coordinating coverage and selecting recap photographs.
Outcome
The Instagram carousel earned 105,080 impressions. Slate also reported from Oberlin on eclipse day.
Credits
- Campaign, photography, and video: Oberlin College Communications team
- Social strategy: Dae Williams, in collaboration with the director of social strategy
- Copywriting, content coordination, publishing, and on-location social coverage: Dae Williams