The moment
All In for Oberlin is the college’s annual giving day. The campaign runs across Instagram, Facebook, LinkedIn, and the alumni Facebook group.
Work05Oberlin College2024, 2025, and 2026
Three years of social planning, publishing, and reporting.
From 2024 through 2026, I supported social strategy, coordinated deliverables with Advancement, Design, and Brand colleagues, and adapted campaign messages for each platform. After the 2026 campaign, I compiled performance data and built a results workbook for the next campaign.
- Coordination
- Social strategy
- Reporting
The problem
Advancement, Design, Brand, and Social needed one schedule, platform-specific copy, and coordinated assets.
What I handled
One checklist
I tracked social deliverables across Advancement, Design, and Brand.
A message per platform
I adapted each appeal for Facebook, Instagram, LinkedIn, and the alumni group.
Report back
I compiled the 2026 channel data and shared a results workbook with Advancement colleagues.
Results
- from 2,825 donors in 2024
The fundraising total reflects the work of the full campaign team and every donor.
Why it matters
I coordinated posting schedules and asset reviews across teams, then shared the 2026 channel results with Advancement colleagues.
Outcome
In 2024, All In raised $1.5M from 2,825 donors across the college.
Credits
- Coordination and social strategy contributions: Dae Williams
- Advancement, design, and brand colleagues
- Every donor and volunteer